- 名称：Big Brand - Engagement Results
- 类型：品牌管理
- 授权方式：免费版
- 更新时间：10-15 13:37:38
- 下载要求：无需注册
- 下载次数：6212次
- 语言简体中文
- 大小：714 KB
- 推荐度：3 星级
《Big Brand - Engagement Results》下载简介
标签：品牌管理手册,品牌管理制度,
Theclientisanapparelcompanywithglobalbrandrecognitionandproducts
availableinvirtuallyeverycountryintheworld.Tokeeptheircompetitorsinthe
darkwewillcalltheclientBigBrand.BigBrandhasbeendeliveringsportsapparel
andaccessoriestocustomersformostofacentury.BigBrandhasasimplestrategy
?tocontinuouslystrengthenbrandsandproductstoimprovetheircompetitive
positionandfinancialperformance.Theclienthadannualsalesof?7billionwith?
billioninannualnetprofit.SixbillionoftheannualsalesaretoRetailPartnersand1
billioncomesfromBigBrand抯ownretailstores.
Theyhavetwoseasonsannually.Toremaincompetitivemanufacturingmovedto
thirdworldcountriestotakeadvantageoflowcostlabor.Manufacturingleadtime
isbetween2and4monthsandtransportationleadtimeisbetween4and6weeks.
TodayBigBrandordersinventory5to9monthsbeforetheinventoryisintroduced
tothepublic.
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Tag:品牌管理，品牌管理手册,品牌管理制度，市场营销 - 品牌管理