- 名称：Internet Marketing
- 类型：网络营销
- 授权方式：免费版
- 更新时间：10-15 15:30:07
- 下载要求：无需注册
- 下载次数：6744次
- 语言简体中文
- 大小：8.93 MB
- 推荐度：3 星级
《Internet Marketing》下载简介
标签：什么是网络营销,网络营销方案,
YourText...
InternetMarketing
WardHanson
StoriesAudioClipsTours&Tutorials
www.swcollege.com/marketing/hanson/introduction.html
Topics
TheoriginalWWW
Commercialbeginnings
A.comworld
Marketingandtechnology
Ourapproachinthebook
TheOriginalWWW
It’s1922
Radiosuddenlytransitionsfromatechnologyusedprimarilybythemilitaryandtheshippingindustrytoaconsumerandbusinessphenomenon
Attheendof1921thereare5radiostations
Ayearlaterthereare575
Startingradiostationsistheheightofentrepreneurship
Listeningtoradioisarunawayconsumerfad
“Combingtheether”isthehitoftheday
TheOriginalWWW
Radio’simpacton1920ssociety
Itchangesthewaypeoplethinkaboutdistanceandtime
Simultaneitynolongerrequiresproximity
Globaleventsareexperiencedastheyhappen
Performancesindifferentcitiescanbeheardintheneighbor’slivingroom
Fast-breakingworldstoriesandeventhelocalweatherareavailableattheflipofaswitchandtheturnofthedial
TheOriginalWWW
Radiochangedbusinessespeciallymarketing
Itacceleratedtheeconomy’stransitiontoamassmarket
Itfacilitatedthecreationofnationalbrands
Firmscouldlaunchnationalmarketingcampaignssimultaneously
Newproductstoreintroductionscouldbesynchronizedwithadcampaignstobuildconsumerinterest
Productpositioningbecamemoreflexible
Businesseslearnedtousethisnewpowerfulmethodofreachingcustomers
TheOriginalWWW
Asanindustryradiostruggledwithgeneratingaself-sustainingrevenuebase
In1926radiostationswerefailingatarateof15%permonth
Consumersstillrushedtobuyradios
Ultimatelynationalnetworksofstationsemerged
Acombinationofnationalandlocaladvertisingmaderadioprofitable
Internetmarketingshowsmanyofthesesameuncertainties
TheOriginalWWW
TheInternetchangesthewaycompaniesconnecttotheircustomers
Itexpandstheopportunitiesforbrandinginnovationpricingandselling
Itleadstonewwaysofthinkingabouttimeanddistance
Itopensupnewdistributionchannelsandmarkets
VirtuousWebCycle
Isabusinesssystemwithpositivefeedback
Eachelementinthebusinesssystemfeedsoffanotherelementinthesystemandfeedsintoyetanotherelementinthesystem
Ifthecycleisstrongenoughitcanactuallybeaself-fulfillingexpectation
…………
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Tag:网络营销，什么是网络营销,网络营销方案，市场营销 - 网络营销